Taco Bell is Testing a Taco Subscription Service

Using the Taco Bell app, customers can purchase a $5 Taco Lover’s Pass. For the next 30 days, you can then get one Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme or Spicy Potato Soft Taco.

You have to use the app and the Taco Lover’s Pass is for in-store pick up only. For now, the subscription is good only at stores in Tucson, Arizona.

Food subscription services are becoming more popular. According to trade publication QSR, Panera’s $8.95 a month picked up 100,000 sign ups during its first month. My Panera+Coffee gets you unlimited iced and hot coffee and hot tea, any size or flavor, redeemable every two hours.

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